Who We Are
This isn’t about optics. It’s about opportunity. We’re here to reset the sport.
Our Mission
Skiing and snowboarding have always been powerful. But for too long, participation has depended on race, zip code, or wealth.
Share Winter Foundation is changing that. We fund youth-focused programs that get kids on snow — and we raise expectations for what real inclusion in winter sports can look like.
We believe access to joy is essential. So is visibility. So is scale.
Our Model
We partner with trusted, community-rooted youth organizations across the country and provide funding for:
Instruction + programming
Gear + apparel
Lift tickets + mountain access
Transportation + logistics
In return, we ask for data, impact reports, and real collaboration. This isn’t a one-off grant — it’s a long-term relationship built on trust and real results.
Co-Conspirators for Good
Our Partners
Share Winter partners with youth-serving organizations across the country—groups rooted in their own communities and doing the day-to-day work of getting young people on snow. These programs bring connection, confidence, and consistency to kids who have historically been left out of winter sports.
Our brand partners strengthen every part of the experience—supporting mountain and gear access, creative collaboration, and storytelling that brings more people into skiing and riding.